From that perfect date night dress to a comfy and casual outfit, Apricot Lane Boutique has everything you need to create the perfect look for any occasion. You can count on our expert staff to help you find what you’re looking for — and if we don’t yet have it, we’ll do our best to get it! We are a locally-owned and operated women’s clothing store in Appleton, WI that prides itself on putting the customer and its community first. It’s part of a franchise philosophy that has been serving the brand and its customers for over 25 years.